Stacking Your Way to Profits
Posted: Tue 20 Jul, 2004 10:37 pm
I get an Email in from Décor every so often with tips for the Picture Framers…..this is the most recent and I thought it was worth sharing…
Rgs
Dermot
___________________________________________________
From Decor Etips Vol: 4, Issue 23
Stacking Your Way to Profits
When two or more mouldings are combined into a single frame it is called stacking. The technique of stacking frames dates back hundreds of years. Frames made during the Victorian era are perfect examples. They often featured mixtures of ornate gold with stained oak, velvet, or another contrasting finish. Sometimes each layer varied from the ones on either side of it.
The technique of stacking helps you customize your designs, setting your framing apart from other frame shops. In addition, stacking can be a highly lucrative technique for your business.
Why stack mouldings instead of just using one? Here are some benefits to consider:
A wider, deeper frame means you can achieve the appropriate scale for almost anything you'll be asked to frame.
Achieve a look that will be great with many pieces of art and tie to the eclectic decorating schemes that are so popular today.
When you mix moulding colors, you can tie the whole framed piece together, creating a wonderful sense of coordination between art and frame.
When a narrow wood frame is your best design option, but not the best means of support, you can stack a narrow metal moulding inside it to add the strength to hold all the contents.
When you show stacked moulding projects, they will sell more often. This results in a higher average ticket.
The customized look of stacking may attract the attention of more upscale shoppers. This type of shopper is also more likely to purchase upgraded mats, glass, fillets, etc.
The best way start your journey into the world of stacking is to play with your corner samples. Come up with several combinations, creating a variety of looks. Then, share them with your customers!
Rgs
Dermot
___________________________________________________
From Decor Etips Vol: 4, Issue 23
Stacking Your Way to Profits
When two or more mouldings are combined into a single frame it is called stacking. The technique of stacking frames dates back hundreds of years. Frames made during the Victorian era are perfect examples. They often featured mixtures of ornate gold with stained oak, velvet, or another contrasting finish. Sometimes each layer varied from the ones on either side of it.
The technique of stacking helps you customize your designs, setting your framing apart from other frame shops. In addition, stacking can be a highly lucrative technique for your business.
Why stack mouldings instead of just using one? Here are some benefits to consider:
A wider, deeper frame means you can achieve the appropriate scale for almost anything you'll be asked to frame.
Achieve a look that will be great with many pieces of art and tie to the eclectic decorating schemes that are so popular today.
When you mix moulding colors, you can tie the whole framed piece together, creating a wonderful sense of coordination between art and frame.
When a narrow wood frame is your best design option, but not the best means of support, you can stack a narrow metal moulding inside it to add the strength to hold all the contents.
When you show stacked moulding projects, they will sell more often. This results in a higher average ticket.
The customized look of stacking may attract the attention of more upscale shoppers. This type of shopper is also more likely to purchase upgraded mats, glass, fillets, etc.
The best way start your journey into the world of stacking is to play with your corner samples. Come up with several combinations, creating a variety of looks. Then, share them with your customers!