Yell.com Worth paying for??

Financial, legal, advertising, pricing, marketing, accountancy, bookkeeping, employment, taxation, etc.

Yell.com Worth paying for??

Postby craigfda » Mon May 18, 2015 5:42 pm

Hi,

Just had Yell.com on the phone for about an hour, promising me the world if I choose to pay for their priority listing. It's working out about £190 pcm and guarantees top listing on their website for two areas & also top page of Google. Has anyone else paid for the privilege and is it at all worth it??

Thanks!
craigfda
 
Posts: 29
Joined: Mon Jan 12, 2015 6:05 pm
Location: Dorset
Organisation: Easter Farm Framing
Interests: Rugby, football, cricket, guitar

Mainline Strathdon

Re: Yell.com Worth paying for??

Postby Ricky » Mon May 18, 2015 7:02 pm

Absolutely Not. I only pay about £49 for web presence only I don't go in the book it's not worth the money
User avatar
Ricky
 
Posts: 497
Joined: Wed May 31, 2006 11:09 pm
Location: 6b Galgate Barnard Castle DL12 8 BG
Organisation: Barnard Castle Framers.
Interests: Art, Photography,Ceramics,
Restoration.Horses.

Re: Yell.com Worth paying for??

Postby Graysalchemy » Mon May 18, 2015 7:03 pm

I agree it's a lot of money to get back.
User avatar
Graysalchemy
 
Posts: 3843
Joined: Tue Nov 16, 2010 6:12 pm
Location: Manchester
Location: Manchester
Organisation: AIL
Interests: Picture framing and brewing

Re: Yell.com Worth paying for??

Postby craigfda » Mon May 18, 2015 7:13 pm

Ricky wrote:Absolutely Not. I only pay about £49 for web presence only I don't go in the book it's not worth the money


Aye, seems a lot to be committing to; especially as I'm a relatively new business. It's not for a "web presence" really, just a guaranteed listing at the top of Google searches in the local area, and a guaranteed top listing in Yell's own website. You can be listed for free in their web directory.


Graysalchemy wrote:I agree it's a lot of money to get back.


Cheers for the replies, folks
craigfda
 
Posts: 29
Joined: Mon Jan 12, 2015 6:05 pm
Location: Dorset
Organisation: Easter Farm Framing
Interests: Rugby, football, cricket, guitar

Re: Yell.com Worth paying for??

Postby pramsay13 » Mon May 18, 2015 10:52 pm

I have a free yell.com listing. I have put in all the info along with photos and videos etc and have had a few people leave reviews.
There are a number of sponsored listings show above mine, but I'm always fairly high up and it stands out because of the content.
http://www.yell.com/ucs/UcsSearchAction.do?keywords=picture+framers+%26+frame+makers&location=stonehouse%2C+larkhall&scrambleSeed=1948404503&autocomplete=kw_recentlo_recent
I'm showing up third here but I'm the only one on the page with any reviews, so I think that makes it attractive.
User avatar
pramsay13
 
Posts: 1112
Joined: Tue Sep 27, 2011 12:46 pm
Location: Stonehouse, Lanarkshire
Location: Lanarkshire
Organisation: Picture Framer (ML)
Interests: picture framing (no, really!) sport, music

Re: Yell.com Worth paying for??

Postby craigfda » Mon May 18, 2015 10:57 pm

Was kind of assuming that it might be possible to get a higher listing without forking out a fortune and that confirms it for me. Cheers mate!
craigfda
 
Posts: 29
Joined: Mon Jan 12, 2015 6:05 pm
Location: Dorset
Organisation: Easter Farm Framing
Interests: Rugby, football, cricket, guitar

Re: Yell.com Worth paying for??

Postby craigfda » Mon May 18, 2015 11:00 pm

Do you reckon you get much business off of Yell, btw? I know you have a really strong presence elsewhere on social media etc.
craigfda
 
Posts: 29
Joined: Mon Jan 12, 2015 6:05 pm
Location: Dorset
Organisation: Easter Farm Framing
Interests: Rugby, football, cricket, guitar

Re: Yell.com Worth paying for??

Postby Jamesnkr » Tue May 19, 2015 10:21 am

Nobody uses Yell, do they?

Make sure you have a Google Plus account. Nobody uses it, but Google promotes the web hits. (memo to self: set one up.)
Jamesnkr
 
Posts: 1449
Joined: Mon Apr 18, 2011 11:25 am
Location: London, UK
Organisation: London UK
Interests: framing

Re: Yell.com Worth paying for??

Postby Graysalchemy » Tue May 19, 2015 11:04 am

Yes if you post to your google plus account and have back links to your website then this will supposidly help. I have a blog page which I should put posts about recent work then tweet, facebook and google plus them with links back to the main article. I use hootesuite as well you only have to type once and post to all your social feeds. :D
User avatar
Graysalchemy
 
Posts: 3843
Joined: Tue Nov 16, 2010 6:12 pm
Location: Manchester
Location: Manchester
Organisation: AIL
Interests: Picture framing and brewing

Re: Yell.com Worth paying for??

Postby prospero » Tue May 19, 2015 11:58 am

Advertising is a two-edged sword.

The benefits depend a lot on the nature of your business. I frequently get sales calls offering me the chance to "attract more business" - but, it's no use attracting more business if you don't have the capacity to cope with it. If it's picture framing that you mainly do, that is mostly labour you are selling. Sure, you can hire more staff but do you have the space? I frequently get sales calls offering advertising to increase my sales. I can only do so much so why pay though the nose to get work which I can't do. Another thing is, if you do a lot of advertising you will get a lot of calls from other people offer more advertising to get more sales. So you can't get your work done because you are on the phone all day explaining to people that you don't want more work because you haven't time to do it because you keep getting interrupted by phone calls. :?
Watch Out. There's A Humphrey About
User avatar
prospero
 
Posts: 9955
Joined: Tue Jun 05, 2007 5:16 pm
Location: Lincolnshire

Re: Yell.com Worth paying for??

Postby Steve N » Tue May 19, 2015 1:31 pm

What's the use of getting to the top of the page one on Google, only to be taken to Yells page, then you have to click again to be sent to your page :xcomputer: , puntters don't like it, most will go for the organic pages that link to the business's website

That is a lot of money for a directory, you would be better off spending half that amount a month on Google Adwords
Steve CEO GCF (020)
"Just because you seen it on the internet, does not make it true or right" -Abraham Lincoln
Proud to sell Ready Made Frames
http://www.frontierpictureframes.com
http://www.designerpicturemounts.com/
User avatar
Steve N
 
Posts: 2107
Joined: Sat Jul 21, 2007 3:32 pm
Location: Bath, Somerset
Location: Bath, in the wild wild west
Organisation: Frontier Picture Frames
Interests: photography,travel, wildlife, walking,art, falling asleep on sofa in front of the telly

Re: Yell.com Worth paying for??

Postby pramsay13 » Tue May 19, 2015 5:19 pm

I get one or two customers every month specifically saying they got details on yell.com. Same with facebook, same with google.
I get an email from yell.com saying how many times my listing is shown. Last month it was 59.
I spent a while going through all the free listing pages and putting on a range of photos, videos if I could, extra details, etc and would say that is definitely worth it.
Main source of customer referral is and always has been word of mouth. Unfortunately you can't buy this, you just have to make sure you are good.
User avatar
pramsay13
 
Posts: 1112
Joined: Tue Sep 27, 2011 12:46 pm
Location: Stonehouse, Lanarkshire
Location: Lanarkshire
Organisation: Picture Framer (ML)
Interests: picture framing (no, really!) sport, music

Re: Yell.com Worth paying for??

Postby Ricky » Wed May 20, 2015 11:01 am

I've just checked Stats for my Business My initial costing figures for Yell Package were £510 per annum for book & web
I now pay £168 per annum for web only, my stats for this year to date are 1,500 clicks 480 click thru's & 20 answered calls
I don't think that too bad.
User avatar
Ricky
 
Posts: 497
Joined: Wed May 31, 2006 11:09 pm
Location: 6b Galgate Barnard Castle DL12 8 BG
Organisation: Barnard Castle Framers.
Interests: Art, Photography,Ceramics,
Restoration.Horses.

Re: Yell.com Worth paying for??

Postby Jamesnkr » Wed May 20, 2015 12:07 pm

£168 for 20 phone calls to end of May, suggests each lead is about £4. That's assuming they're new leads, rather than old customers just looking for you which Google would do anyway.
How many of the leads turn into work?
Is one lead per week a good return?

You seem happy enough.
Jamesnkr
 
Posts: 1449
Joined: Mon Apr 18, 2011 11:25 am
Location: London, UK
Organisation: London UK
Interests: framing

Re: Yell.com Worth paying for??

Postby Ricky » Thu May 21, 2015 11:13 am

you can analyse Statistics in so many different ways, the 20 calls I got were direct from yell and I would say that most of the calls were from in & around my local area, my calls usually consist of: Item description, how long will it take, and whens the best time to bring it in, so out of those 20 calls I'll of probably got over 50%
however what interests me most are 1500 clicks 480 click thru's to my own website, you can't really tell how many of those are going to get in touch at a later date.
the initial question was is it worth £194 pcm to advertise with yell, my answer is still no way, but at the end of the day you pays your money and takes you chance :sweating:
User avatar
Ricky
 
Posts: 497
Joined: Wed May 31, 2006 11:09 pm
Location: 6b Galgate Barnard Castle DL12 8 BG
Organisation: Barnard Castle Framers.
Interests: Art, Photography,Ceramics,
Restoration.Horses.

Re: Yell.com Worth paying for??

Postby craigfda » Thu May 21, 2015 12:29 pm

Thanks to everyone for providing such useful information. This has certainly given me new ideas about promoting my business and probably saved me a lot of cash, too!!

Cheers :D
craigfda
 
Posts: 29
Joined: Mon Jan 12, 2015 6:05 pm
Location: Dorset
Organisation: Easter Farm Framing
Interests: Rugby, football, cricket, guitar

Re: Yell.com Worth paying for??

Postby petersframing » Mon May 25, 2015 8:23 am

As with all advertising you need to know where your customers are being are finding you .
Some areas of yell are cheaper than others so explore these.
You may find that the cheaper areas actually attract contact more customers.
I have not put ad in the yellow pages this year and have not noticed any drop off here.Good Luck
petersframing
 
Posts: 5
Joined: Mon Mar 08, 2010 4:03 pm
Location: Ashford TW15
Location: middelsex London
Organisation: Ashford Middlesex
Interests: Photography,Framing,holidays ,family.

Re: Yell.com Worth paying for??

Postby Smiffy » Sun Jun 14, 2015 10:02 pm

We paid for Yell when we first set up a couple of years back, £50 per month inc VAT.

I can honestly say that we didn't get ONE ORDER from it.

Needless to say, it was cancelled at the earliest opportunity!
Smiffy
 
Posts: 142
Joined: Tue Jun 21, 2011 9:36 pm
Location: Derbyshire
Organisation: Frame
Interests: Autographs & Art

Re: Yell.com Worth paying for??

Postby Kwik Picture Framing » Sun Oct 18, 2015 9:35 pm

We cancelled both yell.com and the book waste of money, best is google place for local trade
Kwik Picture Framing
 
Posts: 597
Joined: Tue Jul 23, 2013 9:56 am
Location: West Yorkshire
Location: Bradford
Organisation: Kwik Picture Framing
Interests: Picture framing
Making just that little bit of difference to someone, somewhere.


Return to Business Matters




 
Picture Framer's Trade Directory
Picture Framer's Oracle

 
Members Map Header
Members Map
More info
Resources Header
Contact Forum Admin
Directory
How to include an image in your post
Cove Box Designer
Download Designer
General supplies
Glass
Machinery
Mounts/Mountboard
Artists
Conservators
Prints
Software
Tuition
UK Medals
Framers Forum Live!
Support Header
Crimson
White
Green
Violet
Advertise Header
Forum Banner Ads