Hi,
I wish to inquire of experienced framers views of a marketing idea.
I am relatively new to framing and work from home. Although I know I can build a website, use social media, develop SEO etc, that can also be a full time job in itself. Because of my circumstances it has occurred to me whereupon I would propose to adopt a method of marketing a carpet fitter I know uses, by providing a home selection service.
I don't have a retail premises so it makes it difficult for potential customers to visit my home to discuss their framing requirements, view mouldings etc. The carpet fitter I know has for years, taken books of carpet/flooring samples to peoples homes to allow the customer to select their carpet in their own home, around their own furnishings and quote accordingly. Either immediately or if the books are left, once they have selected. This is obviously heavy and uses more fuel to try to succeed in getting the sale.
My proposal was to offer customers the same type of "We come to you" facility which would benefit the customer by offering the same service and assist the business in direct customer contact rather than relying on the internet to spread the word.
My first thoughts are the additional time and expense of fuel to operate such a service. It wouldn't cost the same overheads as the carpet fitter because I could do carry it out from a car boot as opposed to buying a van and carrying heavy books, ie a few boards with moulding chevrons, a mountcard selection and a laptop.
Your views would be much appreciated.... Many thanks in advance