John Ranes II, CPF, GCF wrote:
I believe that we need to embrace social media, change, to some degree and test the waters of all to see what is worth our time (YES, it is limited), and then utilize those work
Yes, the important thing is choosing the ones that work, and have measurable results
Ones that done have some form of measured results, have no way of knowing if they work
Taking a leaf out of working with some of the biggest advertising agencies in Europe, you don't need to know exact figures, or even exact returns, but you need some metrics of results
And it's even more important for sme's who ave limited time and budgets
But actually what I was saying was a framer for example in a small town <20k population, where people don't travel out of the town much etc, I can see no major benefit to this framer if they have a solid market in their small town, and have an established reputation. As no media advertising or marketing is as strong as word of mouth.
Just today I shipped prints to an artist in Norway, shipping costs were 50% of the total invoice
That isn't because of any marketing, it's because her friend in ireland had stuff done with me already, otherwise why would they pay more to have it shipped across Europe instead of just getting locally, even just closer