Advertising in doctors waiting rooms

[IFGL]

Advertising in doctors waiting rooms, has anyone had any experience with this, or would I be better off in the local Mag?

[Dave]

Similar, we tried one of the screen presentations above the reception for a health centre. We were on it for 2 years and never got an enquiry as a result. We thought this would be a sure thing as there is nearly always a queue. One day whilst waiting for the rest of the family to come out of the changing rooms I sat and watched it, the effect was fairly hypnotic and I almost ended up nodding off. After a while it becomes so familiar that you don't even notice it's there. I think that might be the problem. There's one in nearly every post office around here and I have stopped looking as a protest, I think the fact that I have to queue is bad enough, but having advertising rammed at me is too much.

Dave

[prospero]

That's the snag with advertising. There is so much of it nowadays and most of it is so annoying that I would not buy the product on pure principle.
The British gas one gives me the willies.

Just thinking re. waiting rooms..... Have you ever noticed the typical waiting room picture? That goes hospital corridors as well. Pretty dire stuff it has to be said. Recently had cause to make a few visits to Lincoln County Hospital (visiting. ). These places are very labyrinthine but I could navigate quite well using the various bilious frames as landmarks.

[Roboframer]

How do you get to X-Ray?

Well, hang a left at Arqadia 636547000 with credit card mitres, go past 3 pastels against the glass. turn right at the tripe V Groove mount that's gone brown and X Ray is just opposite the faded singing butler

Radio ads is what works for us.

[silvercleave]

Yes I was offered advertising in the form of displaying business cards along with up to date magazines all in a nice rack,

and the cost............................................................................
















£250 per month, I thought about it but not for long, NBL

Ian (sitting in Logan Airport waiting to come home)

[IFGL]

Wow £250 per month for displaying business cards!

I have been offered a 20 second 'TV ad' (which is actually a flash animation ) on a loop
to be shown twice in the loop which is 15 minutes long, so 20 second out of every 7 1/2 minutes.

Apparently there are 350 patients per day waiting an average of 20 mins the cost of this
£625 per year + 135 for the flash ad creation.

I am one of the sado's that actually does watch the screen in the waiting room, but I have noticed no one else seems to pay the thing any attention, after reading your answers my suspicions are confirmed, looking like a waste of money.

[StevenG]

I try and watch and read anything going in waiting rooms -trying to waste time and avoid conversation with the others, not that I'm antisocial but I just want to get out of there as fast as, I'm a sucker for a sad story and ofter carry the weight of other peoples burdens (not through choice) so if I can just pretend that I'm invisible whilst there, well - it helps But adverts - I, for one, aren't swayed by them at all, I mean I won't suddenly add a stair lift of change my washing powder from an advert. I might think nice ad' but that's about it.

[IFGL]

what if you were infirm and was thinking about a stair lift?

My new shop is not on the main road and does need some kind of advertising, I am not overly stressing as we have the very busy main road shop as well and the new one is slowly picking up, I would like to make more people aware that we are there so we can have a good Christmas there.


I am considering a leaflet drop or two and the local free mag.

Thanks for the feed back so far

[Not your average framer]

I've never found that normal "paid for" advertising ever produced any results whatsoever. It's just giving away money, so I do my own thing instead!

At the end of this month, it's the town's carnival and the carnival organiser has been asking if I will donate some prizes for the carnival week events. These prizes will be on show at each event, so I'm giving a matching set of three frames for each event. The largest frame in each set will be an A3 frame and the insert paper will be an advert for my business.

My assumption is that this should be some very useful exposure for not a lot of money.

[Astroimages]

Our local council runs an open air art exhibition, which I attend, throughout the summer. They charge you for a pitch. I find that my unique astro-images in frames that i make sell well and the exposure that this generates helps keep me going throughout the rest of the year.
I also find that at least 75% of people that buy an framed print from me come to me for their future framing needs. Also, 45% want their existing images re-framed to match the one/s they have purchased from me.
I also find that I am getting work from people who buy other artists box canvas paintings and want a bespoke frame made...

Win all the way round. This is the only advertising that I do and it works for my business model...

[Dave]

Like the two ideas above.

Dave