The Framers Forum

If I were in the booze or tobbaco industries I would be using some clever branding - this is how it would go in the pub .....

"4 pints of Sensible Drinking and 20 Smoking Kills, please"

It's a pity framing doesn't come with government health warnings/guidelines

Mine's a pint of Old Responsible .

If I owned a pub I'd call it Moderation

... I only ever drink in moderation